It’s not always about looking cool, your website needs to look and feel on-brand, work smoothly, and allow users to easily find what they’re looking for. It needs to load quickly, be SEO friendly, simple for your team to update, and responsive to whatever kind of device users are viewing it from.
We need to thoroughly understand your business, your business goals, your customers, and their expectations. How your website is built and designed all revolves around the customer in order to maximize sales. We look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that.
Once we’re armed with research knowledge, we’ll set to work sketching out design layouts. We’ll come up with ideas for the homepage, any sub pages or services pages, as well as any additional templates needed. Wireframes help us sketch simple designs of your website, giving us a skeleton of the page without the visual polish of the finished design, allowing us to experiment and iterate on the solutions quickly so that we have a good sense of how content should be laid out across several screen sizes.